Does your company have a true marketing department? My company has a sales person who as adopted the title of Sales/Marketing. Not sure why those two always get lumped in together (well, actually, that's pretty obvious, but whatever). My point is - just because you're a sales person doesn't mean you can just "do" marketing! There are entire degrees and professions dedicated to real marketing. Not just flyers.
I always wonder, at what point will we realize that we truly need to market our brand and hire a marketing team? Does your company recognize marketing for what it truly is? Or do you have a Sales/Marketing person in your office - who is the local flyer-maker?