Friday, June 18, 2010

What IS Marketing?

Does your company have a true marketing department? My company has a sales person who as adopted the title of Sales/Marketing. Not sure why those two always get lumped in together (well, actually, that's pretty obvious, but whatever). My point is - just because you're a sales person doesn't mean you can just "do" marketing! There are entire degrees and professions dedicated to real marketing. Not just flyers.

I always wonder, at what point will we realize that we truly need to market our brand and hire a marketing team? Does your company recognize marketing for what it truly is? Or do you have a Sales/Marketing person in your office - who is the local flyer-maker?


  1. I couldn't agree more with your point that sales people should not be involved with marketing and vice versa!

    I'm pursuing a career in marketing right now and I can honestly say I have no desire to perform any type of sales. I'm aware of the fact that some basic training or exposure to sales would be beneficial to certain streams of marketing but (like you said) there are entire degrees and professions dedicated to marketing!

    My previous company was not very interested in marketing their brand any more than they had been doing for the past 15 years. They were very satisfied with their (limited) marketing efforts and did not want to expand or further these efforts at all. I should know, I was unfortunately their local flyer-maker!

  2. Thank you for this! I have a marketing degree and people are always trying to get me to do sales, ugh! While yes they are related they are actually very different and equally important!